Stakeholders ask what happened but engineers hand them raw tables — how do you turn warehouse data into decisions?
Per Wikipedia: “Business Intelligence is the layer of dashboards, KPIs and self-service queries that sit on top of a warehouse for decision making.”
BI is the dashboard of a car — warehouse is the engine, but driver only sees speed and fuel on the dials.
- Define KPIs like CLV and RFM
- Model marts for reporting
- Build dashboards in BI tool
- Schedule refresh via automation
- Share insights with stakeholders
- Self-service reduces ticket load
- Needs governance on metric definitions
- Drill-down needs good dimensional model
SELECT rfm_segment, COUNT(*) FROM mart GROUP BY 1- Built from: RFM Segmentation — BI visualizes RFM
- Built from: Customer Lifetime Value — KPI source
- Related: Data Warehouse — BI consumes warehouse
- Related: Star Schema — BI queries star schema
- Vanity metrics — tracking visits not conversion
- Dashboard sprawl — 50 dashboards nobody opens